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Street Fight Daily: Apple Opens Up Siri and Maps to Developers, Snapchat Ad...
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Apple is Opening Up Siri, Maps, and Messages to Outside Development (Observer) Siri is finally old...
View ArticleMaps.me Offers Open Source Alternative to Google and Apple Maps
A friend who recently returned from a trip to Russia mentioned the popularity in that country of an app I’d never heard of called Maps.me. I’ve spent the last few days exploring its features and I’m...
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Street Fight Daily: Facebook Launches Events App, Gap Between Online and...
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches Events App (MediaPost) Continuing to divide its features into distinct offerings,...
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LBMA Podcast: Adquick, Spotify, McDonald’s and Blippar
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: AdQuick, Spotify, Hormel, Talians...
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How Big Is the Promise of Local AR (And When Can We Expect It)?
The world has reined back its excitement over augmented reality (AR)… or at least its realistic timing to consumer ubiquity. It will be revolutionary — especially for local — but the fully realized...
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10 Ways Apple Can Rebuild Maps to Become an Innovator in Local
It isn’t too surprising, in retrospect, that Apple would have had a big plan in mind all along to rebuild its Maps product. After all, the initial release six years ago was infamously disastrous, with...
View ArticlePrivacy-Forward Search Engine DuckDuckGo Partners with Apple Maps
Making a big splash in privacy, the ongoing story that has dominated location data-based marketing buzz in 2019, DuckDuckGo, the search engine that does not store user data in order to sell pricey ads,...
View ArticleStreet Fight’s September Theme: Mapping the Future
This post is the latest in our “Mapping the Future” series. It will be an editorial focus for the month of September, and you can see the rest of the series here. As summer winds down, school is back...
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How Are Brands Preparing for Native Ratings in Apple Maps?
Street Fight is looking to run opinions on Apple’s review launch. Here are guidelines for pitching. A foundational element of local marketing strategy could be changing. Rumors began circulating last...
View ArticleTriangulating Apple Maps: The Tech Angle
This post is the latest in our “Mapping the Future” series. It will be an editorial focus for the month of July, and you can see the rest of the series here. Apple surprised the local search world...
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